退货率是最终结果中要考虑的重要指标。通过跟踪测试前后所有产品的退货率，我们可以确定每只鞋的退货率平均降低了 38%，从而为 Xero Shoes 节省了大量 手机号码列表 成本和物流。长期影响 最终，获胜变化的流量平衡暂时设置为 100%，直到 Xero Shoes 开发团队可 手机号码列表 以实施更改。今天，您可以在每个 Xero 产品页面上看到硬编码的新尺寸指南。这次胜利以及其他一些成功的测试，
为 Xero Shoes 带来了收入和转化率的长期增长，以及与退货相关的成本和物流问题的显着降低。结论虽然有许多技术可以提高网站的收入和转化率，但很容易 手机号码列表 忽视文案的力量，它可以重新构建用户对产品的看法，尤其是在这种情况下，可以减少常见的焦虑。在 手机号码列表 构思和执行 A/B 测试时，请考虑测试如何影响整个漏斗中的接触点，而不是仅仅关注测试平台中出现的那些 KPI。
微小的变化可以同时以多种方式影响客户体验，从而发现新的机会，并在整个业务中产生倍增效应。如果您从未亲身体验过转化率 手机号码列表 优化（或 CRO），它可能看起来像是一门 手机号码列表 黑暗的艺术。接受 CRO 的电子商务公司声称获得了出色的结果并不断增加在线销售额。如果您想复制他们的成就，那么第一步是了解整个 CRO 流程。
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